Archive
What’s Wrong wth .biz Domain Names
Question: I have a .biz website that ranks well in some of the major search engines for a few keywords, but does…
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Leveraging Social Media & SEO for PR
Coming up very quickly next week is the Media Relations Summit in Washington D.C. and I’ll be bringing one of our account managers, Mike Yanke, who works with many of our public relations clients to learn from some of the best and brightest in the PR and media relations industry.
iLike & Facebook Attached at the Hip
When Facebook — the social network everyone and their mom is on now — launched its new F8 “platform” initiative, one of the first to really take off was iLike.
Will Users Kongregate At The YouTube For Games?
It's spelled as if it comes straight from the Kaiser, or the Kremlin, and red like the Cold War (which Putin, apparently, is looking to put back in the cooler), and maybe, since it's somewhat communal, this online sharing thing, it's appropriate – Kongregate is being touted as "the YouTube for games."
Big Company Marketers Need to Influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts. At one point, they stopped me and said, "No, we don't have to do that because we have the whole team here." Unfortunately, unless it's the CEO talking, that's never true.
The Elephant in the SEO Living Room
Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you've looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.
