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Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect's "Search Marketer Measurement &…
When Facebook — the social network everyone and their mom is on now — launched its new F8 “platform” initiative, one of the first to really take off was iLike.
It's spelled as if it comes straight from the Kaiser, or the Kremlin, and red like the Cold War (which Putin, apparently, is looking to put back in the cooler), and maybe, since it's somewhat communal, this online sharing thing, it's appropriate – Kongregate is being touted as "the YouTube for games."
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts. At one point, they stopped me and said, "No, we don't have to do that because we have the whole team here." Unfortunately, unless it's the CEO talking, that's never true.
Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you've looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.
Google fans take note: this victory wasn’t of the runaway variety. But a win’s a win, and a new study did indeed find that Chinese users might prefer Google over Baidu.
