network
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy (CDD), and US Public Interest Research Group (US PRIG), are about…
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts. At one point, they stopped me and said, "No, we don't have to do that because we have the whole team here." Unfortunately, unless it's the CEO talking, that's never true.
Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you've looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.
Google fans take note: this victory wasn’t of the runaway variety. But a win’s a win, and a new study did indeed find that Chinese users might prefer Google over Baidu.
American travelers are taking a series of smaller vacations and are buying more travel products and services on the Internet, according to "The PhoCusWright Consumer Travel Trends Survey Ninth Edition" released this week. "American Travelers Make Plans Online"
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?
