Advertisers Warming Up To YouTube
Madison Avenue is starting to get it – YouTube equals maximum exposure for minimal dollars.
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Madison Avenue is starting to get it – YouTube equals maximum exposure for minimal dollars.
After a limpid reception in the US of PayPal's "Text2Buy" and "Text2Give" features, eBay has launched PayPal Mobile Checkout, a platform more closely mirroring the Web version.
“ninemsn is set to launch mobilise.” Now, look closely at that sentence (or not closely at all, really), and you can guess three things - this development relates to mobile phones, Microsoft, and either Britain or Australia.
Google will hold a Press Day in Paris on June 19th. Marissa Mayer and CEO Eric Schmidt will be there, among others, and we can expect they’ll bring some product or feature announcements with them (Tony Ruscoe will go to Paris to cover this for us, and I’ll be blogging from Germany). One of those new services, as rumor has it, will be the launch…
Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s out to prove that a business can survive without any search traffic at all. In time the search engines will be allowed back in, but the idea is to show that search traffic while useful is not necessary to build a business and drive both…
In the UK, and particularly in Ireland, the social networking site known as Bebo is a big hit. Apple’s also more than a little bit popular. So it turned some heads when Apple announced a new arrangement that would involve both iTunes and Bebo.