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Madison Avenue is starting to get it – YouTube equals maximum exposure for minimal dollars.
Google's serious about creating relationships with the greater Academia – its founders were collegiate all-stars building printers out of Legos, and of course badly-named search engines (Google was once called BackRub, we imagine because that was Larry Page's best pickup line) – ahem, as more and more universities turn their email systems over to the search engine company.
Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.
Yahoo has released the prototype of new service called Zurfer, and the oddly named creation is being touted as a location-based photo browser that works with Flickr. But beware: “Yahoo! has warned users to beware of roaming coats, as Zurfer sends many of the photos over a phone’s internet connection.”
If you run a blog, you might have noticed several “shadow blogs” which scrape your content, omit your name in the credits, but display big ads instead.
