SMX: Pumping up Paid Search
Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
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Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.
Yahoo has released the prototype of new service called Zurfer, and the oddly named creation is being touted as a location-based photo browser that works with Flickr. But beware: “Yahoo! has warned users to beware of roaming coats, as Zurfer sends many of the photos over a phone’s internet connection.”
If you run a blog, you might have noticed several “shadow blogs” which scrape your content, omit your name in the credits, but display big ads instead.
After a limpid reception in the US of PayPal's "Text2Buy" and "Text2Give" features, eBay has launched PayPal Mobile Checkout, a platform more closely mirroring the Web version.
“ninemsn is set to launch mobilise.” Now, look closely at that sentence (or not closely at all, really), and you can guess three things - this development relates to mobile phones, Microsoft, and either Britain or Australia.