iLike & Facebook Attached at the Hip
When Facebook — the social network everyone and their mom is on now — launched its new F8 “platform” initiative, one of the first to really take off was iLike.
Will Users Kongregate At The YouTube For Games?
It’s spelled as if it comes straight from the Kaiser, or the Kremlin, and red like the Cold War (which Putin, apparently, is looking to put back in the cooler), and maybe, since it’s somewhat communal, this online sharing thing, it’s appropriate – Kongregate is being touted as "the YouTube for games."
Big Company Marketers Need to Influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts.
At one point, they stopped me and said, "No, we don’t have to do that because we have the whole team here."
Unfortunately, unless it’s the CEO talking, that’s never true.
The Elephant in the SEO Living Room
Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you’ve looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.
Google Beats Baidu In Blind Test
Google fans take note: this victory wasn’t of the runaway variety. But a win’s a win, and a new study did indeed find that Chinese users might prefer Google over Baidu.
American Travelers Make Plans Online
American travelers are taking a series of smaller vacations and are buying more travel products and services on the Internet, according to "The PhoCusWright Consumer Travel Trends Survey Ninth Edition" released this week.
“American Travelers Make Plans Online”
How Can You Teach Internet Marketing?
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?
YouTube Adding H.264 Format
While the jury is still out on whether anyone actually needs an Apple TV, the iTunes streaming device is getting a new feature: YouTube. Sometime in the middle of this month, a software update to the device will add wireless YouTube streaming.
File-Sharing Could Get University Funding Cut?
So as state-funded university tuition rises faster than the inflation rate, grants are becoming nonexistent, and students are actually looking abroad to complete their education cheaper and in half the time, Congressmen cozy with the RIAA are threatening to cut their funding more if they don’t play ball with the recording labels.
B2B Social Media Marketing
We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from ‘someone just like me.’