Google: From Direct Marketing to Branded Ads

Ad Relevancy & Quality Scores Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.

Google Has (More) Secret Public Meetings

Google has historically been pretty secretive about what the company is working on – that's typical in the corporate world as it keeps competitors in the dark. But more interesting than that are Google's Not-So-Secret-Secret-Meetings with hundreds of attendees agreeing not say anything about what they heard.

Quintura Kept Aloft By Fresh Funding

The last time I wrote about Quintura, its “About Us” section made a fairly blatant plea for funding.  I noted this request, and called it desperate.  Now Quintura is millions of dollars richer, and I’m, well, not.

Google Files Net Neutrality Pleas With FCC

While the world seems to be waking up to a larger, more powerful Google than they anticipated, the company's heft can work to the consumer's advantage, especially in matters of government influence (da gov'ment does seem to prefer corporations over its citizens). On Friday, Google filed 47 pages worth of comments with the FCC about Net Neutrality.