SMX: Bid Management Debate
Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
eBay Developers Conference: Boston 2007
eBay Developers Conference
The eBay Developers Conference in Boston offers up some juicy tidbits for online retailers, from forthcoming third-party applications and research tools to ways to hire certified developers to create widgets for your website.
Murdok will be in Boston for the rest of the week covering the event to follow the Developers Conference, which is called eBay Live.
Advertisers Warming Up To YouTube
Madison Avenue is starting to get it – YouTube equals maximum exposure for minimal dollars.
Google Courting More Students With Email
Google’s serious about creating relationships with the greater Academia – its founders were collegiate all-stars building printers out of Legos, and of course badly-named search engines (Google was once called BackRub, we imagine because that was Larry Page’s best pickup line) – ahem, as more and more universities turn their email systems over to the search engine company.
Online Video Ads Lead To Sales
Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.
Yahoo’s Zurfer Makes Flickr Mobile
Yahoo has released the prototype of new service called Zurfer, and the oddly named creation is being touted as a location-based photo browser that works with Flickr. But beware: “Yahoo! has warned users to beware of roaming coats, as Zurfer sends many of the photos over a phone’s internet connection.”
Ensure that Google Knows It’s Your Content
If you run a blog, you might have noticed several “shadow blogs” which scrape your content, omit your name in the credits, but display big ads instead.
EBay DevCon: PayPal Goes Mobile
After a limpid reception in the US of PayPal’s "Text2Buy" and "Text2Give" features, eBay has launched PayPal Mobile Checkout, a platform more closely mirroring the Web version.
mobilise Moves Closer To Launching
“ninemsn is set to launch mobilise.” Now, look closely at that sentence (or not closely at all, really), and you can guess three things – this development relates to mobile phones, Microsoft, and either Britain or Australia.
YouTube France Coming June 19th?
Google will hold a Press Day in Paris on June 19th. Marissa Mayer and CEO Eric Schmidt will be there, among others, and we can expect they’ll bring some product or feature announcements with them (Tony Ruscoe will go to Paris to cover this for us, and I’ll be blogging from Germany). One of those new services, as rumor has it, will be the launch of European versions of YouTube, like YouTube France*.