Google’s Solar Panels Power Up

Some time ago, Google announced that it would install a number of solar panels on the much-discussed Googleplex.  Those panels are now in place, on, and, according to the company, generating “an electricity output capable of powering approximately 1,000 average California homes.”

1 min read Archive

New Web User Same As The Old Web User

Humans change slower – much slower – than technology. That's the guiding conclusion of usability guru Jakob Nielsen, who notes that 80% of Web usability guidelines from the Nineties still hold today.

2 min read Archive

Ways Webmasters Create Duplicate Content

At the recent SMX Advanced Conference in Seattle one of the big sessions was on duplicate content. There is great blow by blow coverage in posts by Vanessa Fox and by Chris Boggs.

6 min read Archive

Long Tail Keyword Research

Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool. One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors.  It is a long-tail keyword research tool.

2 min read Archive