Archive
DMA Search Marketing Council Interviews
Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct…
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eBayer Auctions Personal Data To Marketers
People sell all kinds of stuff on eBay. The past brings us listings for immortal souls (deleted), Britney Spears hair (mostly deleted), and even cruel Christmas presents (deleted pronto). And now someone is selling his personal data to the highest bidding marketer.
Google’s Solar Panels Power Up
Some time ago, Google announced that it would install a number of solar panels on the much-discussed Googleplex. Those panels are now in place, on, and, according to the company, generating “an electricity output capable of powering approximately 1,000 average California homes.”
New Web User Same As The Old Web User
Humans change slower – much slower – than technology. That's the guiding conclusion of usability guru Jakob Nielsen, who notes that 80% of Web usability guidelines from the Nineties still hold today.
Ways Webmasters Create Duplicate Content
At the recent SMX Advanced Conference in Seattle one of the big sessions was on duplicate content. There is great blow by blow coverage in posts by Vanessa Fox and by Chris Boggs.
Long Tail Keyword Research
Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool. One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors. It is a long-tail keyword research tool.
