HP Buys 3Com for $2.7 Billion

HP announced today that it is acquiring 3Com, makers of network switching, routing, and security solutions, for $2.7 billion in cash (at 7.90 per share). Both boards have already approved the transaction.

HP says the combination of these two companies will transform the networking industry and "underscore HP’s next-generation data center strategy." The company believes this will help customers simplify networks and improve IT service delivery capabilities.

Yahoo Launches Spanish Version of Mobile Home Page

Yahoo has launched Yahoo Mobile in Spanish. This is a Spanish-language version of the Yahoo Mobile home page, which is customized specifically for U.S. Hispanic consumers, and is available on over 1,900 devices.

"By bringing together U.S. Hispanic consumers’ favorite content and services from across the Internet, Yahoo! Mobile en Español enables users to create both culturally and personally relevant mobile experiences," a spokesperson for Yahoo tells Murdok.

Emails With Coupons Achieve Higher Open Rates

The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services.

Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.

Compete Builds “Twitter Down” Case

According to the latest stats from Compete, Twitter didn’t fare too well in October.  In fact, rather than pull in more unique visitors compared to the previous month, Twitter may have lost some and turned a one-time anomaly into a two-time streak.

As the below graph shows, Twitter’s growth rate slowed quite a bit starting in June.  Compete then recorded that its unique visitor count peaked in August.  September didn’t play out at all in the site’s favor, and in October, both visits and unique visitors dropped by about 2.1 percent.

Google Makes Improvements to Movie Showtime Searches

Google has launched some new improvements to its movie showtimes search feature. These include more movie pages, genre filters, and a new map view.

If you search for a movie and click the "more theaters" link in the showtimes listing, you will be taken to a more thorough page about that movie, including more showtimes, reviews, trailers, photos, etc. You can also see a list of new genre filters to search by on the left-hand side of the screen.

Bing Managed Big Gain In October

According to new data from Experian Hitwise, October was the month of the underdog with respect to the search market.  The two search companies that usually dominate lost a bit of share, while Bing (and to a lesser degree, Ask) gained ground.

Let’s start with the success stories.  Bing’s market share rose from 8.96 percent in September to 9.57 percent in October, which represents an increase of 6.8 percent.  That’s nothing to sneer at, even if Bing remains solidly in third place.

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