FTC Drinks The Telco Kool-Aid

It's sad to think parts of our free market economy have failed, become gummed up by the sludge of its own engine. It's supposed to work, to drive us, keep us ahead of everyone. Only, it's not so much anymore, the engine is aging, and though we try to wish it away, reality is setting in, even as vested storytellers perpetuate the myth to keep…

Nielsen Expands Mobile Measurement

The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.

Walter Mossberg Prefers Ask Over Google?

Allow me to be blunt: Ask.com has run some really crappy advertisements in the past few weeks, and there’s no telling how much money the company wasted on that nonsense.  Yet Ask has now received a positive review in a very public place: Walter Mossberg’s column.

Pageflakes Rumors Swirl

A number of details remain unknown, but according to some reports, Pageflakes is going to become “more of a social network.”  Pageflakes was previously best known for its personalized webpages.

Targeting Passions (Audience Discovery)

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.