A Better Ask Commercial (not saying much)
Ask has a new television commercial. And, yep, it’s . . . disappointing. Yes, the Lisa makes incredible points about how they’re still objectifying the opposite sex and how googling ogling Kato Kaelin is just plain weird. And yes, their campaign since hiring CB+P has been disjointed and disappointing. But since she’s covered all that so well, I hardly have anything to add. So I’ll quote her:
Bringing SEM In House – 10 Great Resources
Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.
BBC Reporter Supports Social Media
Some people see a distinct gap between bloggers and “real” journalists, but Ben Hammersley, who works for the BBC, may change their minds over the next two weeks; Hammersley intends to do his job using social media tools and sites.
Making the Most of Video
Varying the format, just notes from the discussion on Video with Robert Scoble of Podtech and hosted by Howard Greenstein. It was supposed to be on the future of video, as well as revenue sources and programming and turned into a discussion on copyrights and the Internet and distribution model.
FCC’s Adelstein Takes Up Open Spectrum Cause
One down, four to go. That’s the count supporters of open airwaves and neutral networks are holding up as Federal Communications Commissioner Jonathan Adelstein publicly voices his support for requiring winners of the upcoming 700 MHz spectrum auction to keep a chunk of it open to competition.
Google Engineers Exit, Join Benchmark
Google’s already worried that many of its oldest employees could bail – once those stock options mature, some Googlers will never need to work again. But now, in a move sure to make the search engine giant queasy, a couple of relative young ‘uns have jumped ship.
SEM: Searching for What’s Next
What so many companies are searching for is the next big advance in search engine marketing (SEM), which promotes web sites by increasing their visibility in the search engine results pages.
Who has the Best Startup Blog?
I’ve been reading startup blogs for as long as there have been startup blogs.
I’m a fan of Joel Spolsky. I’m impressed with his wit and humor. Some of his older stuff was really good, but most of his newer stuff just hasn’t struck me in the same way. But, maybe that’s just me.
I’m a fan of Paul Graham. I’m impressed with his intelligence and ability to really cover a topic well in a way that makes sense and appeals to my analytical side.
Flickr Relaxes Filters In Germany
In recent weeks and months, I’ve noticed that the Internet seems to have its own c-word: censorship. I’ve also noticed that, like most companies, Yahoo wants nothing to do with this word. So it wasn’t a huge surprise when Yahoo’s photo-sharing service, Flickr, relaxed its filters in Germany.
Reprise: Small Budgets Pay More With Panama
Among the analysis of Yahoo’s new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.