Archive
Will Googlers Cash Out and Get Out?
This August, it will be three years since Google’s initial public offering (and since I started this blog as a way to…
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Nielsen Expands Mobile Measurement
The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.
Walter Mossberg Prefers Ask Over Google?
Allow me to be blunt: Ask.com has run some really crappy advertisements in the past few weeks, and there’s no telling how much money the company wasted on that nonsense. Yet Ask has now received a positive review in a very public place: Walter Mossberg’s column.
Pageflakes Rumors Swirl
A number of details remain unknown, but according to some reports, Pageflakes is going to become “more of a social network.” Pageflakes was previously best known for its personalized webpages.
Targeting Passions (Audience Discovery)
I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.
The Internet is Cool?
That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited? Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.
