Doing Product Demo 2.0

How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you've probably written off the Internet for that. Perhaps you use the Web to explain your product and to have prospects contact you, but you still need to to send that sales rep to the demo. Until now. Check out how some companies…

Bluewolf Forms Pact With Google

Google hasn’t yet mentioned the deal on its Official Enterprise Blog, but luckily for us, Bluewolf issued a press release.  It turns out that the company “has joined the Google Enterprise Professional program to help organizations more efficiently and effectively implement and deploy Google Apps.”

FTC Drinks The Telco Kool-Aid

It's sad to think parts of our free market economy have failed, become gummed up by the sludge of its own engine. It's supposed to work, to drive us, keep us ahead of everyone. Only, it's not so much anymore, the engine is aging, and though we try to wish it away, reality is setting in, even as vested storytellers perpetuate the myth to keep…

Nielsen Expands Mobile Measurement

The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.