Targeting Passions (Audience Discovery)

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.

1 min read Archive

The Internet is Cool?

That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited? Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.

1 min read Archive

FTC Cool To Net Neutrality

The Federal Trade Commission issued its 'Broadband Connectivity Competition Policy' report and suggested caution on enacting net neutrality regulations.

2 min read Archive

Wikipedia Logo Gets It Wrong

I’m pretty good at spotting spelling mistakes and grammatical errors, but this is something that I wouldn’t ever have noticed: Wikipedia’s logo contains two goofs.

2 min read Archive

NoFollow Just Isn't Cool

I understand why Google wants us to nofollow tag all of the comments on our blogs. Comment spam is crappy -true. It’s a nuisance and an eyesore -true. Add to that the weight and importance Google places on links in their ranking algo… It’s no wonder Google perceives comment spam as such a problem. I […]

3 min read Archive