The Definition of Social Media

Microsoft Won’t Blog Stupidly

David Weller, the Community Manager at Microsoft's Game Technology Group, took issue with a post penned by Penny Arcade that derided Microsoft's blogging practices.

Competitor Keyword Suits Not Doing Well

Those bringing lawsuits claiming that bidding on competitor trademark keywords is a form of infringement aren't doing well in court. Though a few cases have made it past one court or another, those and others are getting caught up in the Second Circuit.

Yahoo, Hellmann’s Join Forces On Food Show

What do Yahoo and Hellmann’s mayonnaise have in common?  “In Search of Real Food,” a twelve-episode series that focuses on Dave Lieberman and his - you guessed it - search for “real food,” much of which will probably be covered in or filled with mayo.

MySpace Feels Pressure From Facebook, Bebo

MySpace has long been the UK’s leading social network (in terms of traffic), but the site seems to be losing its touch.  Conversely, two competitors - Bebo and Facebook - are starting to show strong gains of their own.

FM ‘Spokesbloggers’ Called Out

I've said it before: Sell out first. That way they expect it from you. Another blogstorm erupted last weekend over Federated Media's involvement with Microsoft's new "conversational marketing" idea.