MySpace Founders Want How Much?
Just as Rupert Murdoch and the News Corp apparatus pore over a potential deal for Dow Jones, MySpace founders Chris DeWolfe and Tom Anderson have submitted their pay requests for consideration.
Measurement & Optimization of SEM
I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement. If you missed the post on our Web Analytics Conference, check it out. This will be a unique, special event.
Testimonials, Endorsements & Product Claims
MarketingSherpa.com presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting http://www.marketingsherpa.com/article.php?ident=30024 after July 3rd you have to visit Marketing Sherpa.com and pay for closed access.
MySpace TV Set To Launch
When you think of video-sharing sites, you think of YouTube, DailyMotion, Blinkx . . . the list goes on. But MySpace probably isn’t on the list, and News Corp wants to change this fact; hence, the introduction of MySpace TV.
Marketing to Teens
Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:
Networking Online Inspiring Groups to Take it Offline
A growing trend in the online world and social media in general is the proliferation of social groups and networks that are taking their services and members offline. Businesses like Yelp, Biznik and many others are looking for ways to maintain their user base and gain new customers.
In some cases the company holds sanctioned events and group networking meetings, but members often take it upon themselves to set up networking events. This is slowly creating more tight knit communities that are great for meeting people for general purposes and for networking.
Using Social Media To Market
Yahoo has some suggestions for using social media to market one’s website. With a little planning, the Diggs and Flickrs of the world can provide a boost.
AdSense Corners The Ad Format
Members of Google’s AdSense network now have options to go “edgy or bubbly” with their ad units, assuming they display corners at all.
Skrenta Cedes CEO Role At Topix
VP of marketing Chris Tolles will take Rich Skrenta’s CEO job running news-aggregating site Topix, with Skrenta taking over management of the Topix board of directors.
iPhone: The Pre-Launch Aftermath
Love it or hate it or sick of it, Apple’s iPhone is a hit before it hits, with searches for information spiking hundreds of percent, people lining up outside stores, old men complaining about it just as the rate plans are announced, three full days before the thing actually launches.