Archive
The Other Boomers Get A Social Network
If you didn't know there was a Generation Jones, you're not alone, and those of this generation are not alone either –…
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Price Of Competitor Keyword Data: One Subpoena
A revived squabble between two recreational flooring companies has resulted in Google being subpoenaed for some of its keyword purchase data. The full implications of the order are not yet known, but third parties are nervous about being pulled in, and others worry about competitive data being de facto purchased through the courts.
CNN.com Obtains Local News From Topix
When it was announced that CNN.com would increase its local coverage, I was suspicious - that seemed like a pretty big step outside the site’s “comfort zone.” But CNN.com has stuck with the idea, and, thanks to a partnership with Topix, is now putting an even greater emphasis on local coverage.
AdWords Adds Impression Share Reporting
Google has placed a new section in its AdWords reporting that will reflect statistics similar to "share of voice" for campaigns.
Google To Watchdog: Mind Your Own Business
Peter Fleischer, Google's top global privacy counsel, said data retention issues are of no concern to a European privacy watchdog group.
Using Online Panels
A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data to be more quantitative than typical focus groups. These online panels allow more participants than focus groups, offer better representation of your target market, and scale as easily as surveys, usually at lower cost. What's…
