Using Online Panels

A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data to be more quantitative than typical focus groups. These online panels allow more participants than focus groups, offer better representation of your target market, and scale as easily as surveys, usually at lower cost. What's…

Government Executives Need To Blog

A study by Southeastern Louisiana University professor David Wyld for IBM's Center for the Business of Government found that government blogging "does take dedication and a bit of bravery."