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Robert Scoble earned his fame through corporate blogging, not PR blogging, where messages are always sugared up, but through saying what he…
Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s…
In many cases when people buy products they are buying into a story, in many cases a narrative that has been crafted by marketers to tweak your heartstrings in the right places, to push the right buttons. in some cases the brand story is very closely aligned with reality, so there are few incongruence’s, or contradictions of the brand story.
According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once…
Two years ago, after YouTube had taken the Internet by storm, InterActiveCorp CEO Barry Diller scoffed at the idea that an amateur video-sharing site could threaten the entertainment industry.
Did I catch your attention? Actually best practices for website usability, landing page optimization, pay-per-click marketing - are excellent “first steps” when starting a new web business or just a new advertising campaign. However, it seems that many businesses start with best practices and never move away from them. They fall victim to the deception of best practices.
