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Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax…
Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites.
Snicker, laugh, chortle, chuckle gaffaw, hmm, wait, what'd he say? That seems to be the overall reaction to vlogger Ze Frank's keynote address this morning at Affiliate Summit 2007 in Miami.
Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s…
In many cases when people buy products they are buying into a story, in many cases a narrative that has been crafted by marketers to tweak your heartstrings in the right places, to push the right buttons. in some cases the brand story is very closely aligned with reality, so there are few incongruence’s, or contradictions of the brand story.
According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once…
