Archive
How Sustainable Is the Story of Your Brand?
In many cases when people buy products they are buying into a story, in many cases a narrative that has been crafted…
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How Likable is Your Niche?
In some dirty industries there are parallel markets/messages/ideas that have similar business models, but are loved and marketed as though they are pure and do nothing but improve the world.
Americans Spend Less Time On Social Networks
I’ll admit it: I’m not the most social person you’ll ever meet. In fact, it seems like a lot of Americans aren’t all that social, compared, at least, to people from South Korea, Brazil, China, and Mexico. This is one of the findings of a new Ipsos Insight study.
Jakob Nielsen Hates Blog Posts, Comments
Little quick-hit blog posts (should we call them blosts?) and comments left on other blogs don't do enough to attract truly desirable customers to sites.
Google Introduces AdWords Automotive Newsletter
Google caters to a lot of specialized interests and industries - with a market cap of almost $170 billion, the company can afford to be versatile. Yet a new AdWords newsletter addresses a topic about which I’m especially enthusiastic: cars.
Internet Use Below Average In Asia-Pacific
In May there were 284 million people in the Asian- Pacific region who accessed the Internet, according to a comScore World Metrix study.
