Building a Niche Community

Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.

How Likable is Your Niche?

In some dirty industries there are parallel markets/messages/ideas that have similar business models, but are loved and marketed as though they are pure and do nothing but improve the world.

Americans Spend Less Time On Social Networks

I’ll admit it: I’m not the most social person you’ll ever meet.  In fact, it seems like a lot of Americans aren’t all that social, compared, at least, to people from South Korea, Brazil, China, and Mexico.  This is one of the findings of a new Ipsos Insight study.

Google Introduces AdWords Automotive Newsletter

Google caters to a lot of specialized interests and industries - with a market cap of almost $170 billion, the company can afford to be versatile.  Yet a new AdWords newsletter addresses a topic about which I’m especially enthusiastic: cars.