LinkedIn’s Facebook Application
Since Facebook opened up its platform for third party applications, there has been a lot of activity. The latest major provider to launch a Facebook app is business-oriented social network LinkedIn. The new app is a “My Company’s Hiring” function. A profile link leads to a list of positions for which one’s firm is recruiting. A “more info” link can lead to a full job description, an application form, etc.
Google Maps Gets Drag-and-Drop Options
There have been a number of times that I’ve doubted a mapping service’s wisdom – perhaps I think it’s better to use Leader, instead of Virginia, Avenue. Another scenario involves me finding my final destination, but then deciding to park a block or two away. A new drag-and-drop feature in Google Maps has the flexibility to handle both these situations.
SEO Spawns Reputation Management Firms
SEO services have been around a while now, but it seems the industry has gone to a new level. It’s not just about getting noticed, it’s about getting noticed right, and companies are offering guarantees that will happen in the search results.
blinkx Launches Contextual Video Ads
It was only a matter of time, because it’s seemed obvious to many that a good video advertising solution would be for an automated system to match video content to commercial style video ads. blinkx has announced their solution called AdHoc (honestly, must every advertising solution be “Ad-something”?) that does this.
Mashup and Marketing to Teens
Ever feel like you don’t have your finger on the pulse of the “Y” generation?
Google Answers Resurfaces
Grigori Yefimovich Rasputin, a Russian mystic born in the 1800s, supposedly survived being poisoned, shot, and beaten (though a subsequent drowning did him in). Now Google Answers is also proving hard to kill, and it has resurfaced in the same part of the world.
The Definition of Social Media
After publishing, "The Future of Communications – A Manifesto for Integrating Social Media into Marketing," I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow.
Lead Generation & Management Strategies
Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing.
I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
Are There Enough Users Generating Content?
It looks like eMarketer is afraid of the impending UGC creator shortage. That, or they’re crying wolf.
Yahoo Music Exec Goes Country
Jay Frank of Yahoo Music has traded in Silicon Valley hipness for Nashville cool as he becomes the latest executive at Yahoo to bail out of the company.