Archive
It’s Official: Page Views Don’t Count
The pageview is officially on its way out the door as a web site performance metric - Nielsen is dropping page view…
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Looking at the Future of Social Media
This post at Search Engine Journal references a social media project at Carnegie Mellon called Socialstream which, among other things, was created to "rethink and reinvent social networking".
Email Marketing Council Merges With EEC
The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.
Facebook Hires Former AOL Exec
In the past seven or so years, Chamath Palihapitiya worked at AOL and co-founded MyMusicChannel. He then moved on to Mayfield Fund, which has “over $2.7 billion under management.” Now Palihapitiya’s found another job; he will serve as Facebook’s vice president of product marketing and operations.
Search Isn’t Finding Candidate Stands On Issues
Though it is estimated 42 percent of voters use the Internet to find information about Presidential candidates, those voters are not being served as well as they could be.
Nielsen Saying No To Page View Metrics
Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.
