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Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website…
Two years ago, after YouTube had taken the Internet by storm, InterActiveCorp CEO Barry Diller scoffed at the idea that an amateur video-sharing site could threaten the entertainment industry.
Did I catch your attention? Actually best practices for website usability, landing page optimization, pay-per-click marketing - are excellent “first steps” when starting a new web business or just a new advertising campaign. However, it seems that many businesses start with best practices and never move away from them. They fall victim to the deception of best practices.
Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.
In some dirty industries there are parallel markets/messages/ideas that have similar business models, but are loved and marketed as though they are pure and do nothing but improve the world.
I’ll admit it: I’m not the most social person you’ll ever meet. In fact, it seems like a lot of Americans aren’t all that social, compared, at least, to people from South Korea, Brazil, China, and Mexico. This is one of the findings of a new Ipsos Insight study.
