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Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing…
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert. As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.
Of course I agree with the great insights by Future Now guys Robert Gorelli and Bryan Eisenberg on many questions of user engagement (though by necessity in my practice I use dumbed-down versions of what they do)...
Google and YouTube don’t usually comment on lawsuits; instead, we’re left to look over various court documents. These are still helpful, however, and they’ve recently provided an update on the case between YouTube and the Football Association Premier League. To sum up: YouTube pleaded innocent.
There’s lots of skepticism out there about stodgy venture-capital fund Bay Partners creating a special investment vehicle for Facebook apps, called AppFactory. Om’s post is entitled “Bonkers By The Bay,” which pretty much sums up his point of view on the idea — that it’s a dumb move by a VC firm that has been swept up in the Facebook hysteria, and that it’s dumb…
We’ve said it time and time again: in the 2008 presidential campaign, the Web will play a major role. But as new numbers come out concerning Web ad buying, we’re getting a clearer idea of how the candidates have responded to the online world.
