Archive
Landing Page Optimization Factors
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors…
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McCain Buys Up Online Ads
We’ve said it time and time again: in the 2008 presidential campaign, the Web will play a major role. But as new numbers come out concerning Web ad buying, we’re getting a clearer idea of how the candidates have responded to the online world.
Optimizing Your Optimization: A Holistic Approach
In the past week, there has been an influx of online marketing tips and how-to's on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.
Be Wary Of Free Credit Report Sites
There are a number of Web sites that heavily advertise "free" credit reports and charge consumers for services they probably do not need, according to a Consumer Reports WebWatch study.
It’s Official: Page Views Don’t Count
The pageview is officially on its way out the door as a web site performance metric - Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.
Dark Google Delivers Energy Savings?
When it comes to saving money, small amounts matter - spending a mere five bucks on lunch, five days a week, amounts to $1,300 per year. In terms of saving energy, the same idea applies, and so Blackle - a dark version of Google - was born.
