Archive
When Legal Has to Review Content…
Question: We have a multi-week turnaround on our content which makes it hard for us to write about fresh news. Is there…
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Yahoo To Cut Musicmatch Jukebox’s Cord
On Monday, I wrote an article noting the demise of both Yahoo Photos and Yahoo Bill Pay. Little did I know the follow-up would come so soon; users of Musicmatch Jukebox have been told they’ll need to switch to Yahoo Music Jukebox.
Affiliate Summit: Monetizing Communities
At the Affiliate Summit in Miami today Lee Dodd, President, Zydeca Partners and Jeremy Schoemaker (ShoeMoney), President, ShoeMoney Media Group spoke on how to monetize community and social networks during a panel discussion.
Despite Insensitivity, PS3 Amazon Sales Soar
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.
Harry Potter’s Emma Watson Does Well In Searches
A new movie, the last book - it’s Harry Potter time again, and Internet traffic in the UK seems to reflect as much. Yet, surprisingly, it’s Emma Watson, and not Daniel Radcliffe, who nabbed the (Gryffindor) lion’s share of searches.
Google Releases “Share of Voice” Impression Metrics
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.
