How Visitors View Websites
When planning and improving a website, it is important to know how people view websites. Knowing this will help you to design your site in such a way, that people will be able to find and do what they want on your website.
How to describe visitor behaviour?
Before changing the site layout, it is important to understand the nature of human behaviour on the website. It helps that certain known patterns apply to human behaviour, such as:
Golf Club Company Takes A Swing At Google
Four major domainer firms are being sued for filling (otherwise unused) sites with ads. One other corporation – Google – has also been named in the class action complaint; Google provided the ads.
Yahoo Gets Smart About Behavioral Ads
Advertising that presents the most relevant ad to an individual viewing web content represents a way for Yahoo to improve its ad performance.
Learn To Love The Bounce Rate
When it comes to website analytics, bounce rate is as dead sexy as it gets when it comes to statistics.
DC To Webcasters: Drop Dead
Whatever happens with web radio from this point forward will depend on whatever concessions webcasters can wrest from SoundExchange and the record labels that back it.
Invoking the Name of YouTube
Has the word "YouTube" become synonymous with phrases like "voice of the people" and "civil right"? The reason I ask is that though it’s not abundantly clear what, exactly, YouTube has to do with New York City film permits, the name was invoked as if it were an argument stopper.
I’m not a New Yorker, so the news that the Mayor’s Office of Film, Theater and Broadcasting is making regulations tougher is of no concern to me. I cover YouTube, and sites like it, so the keyword popped up.
Multiple Ad Placements Perform Well
I saw an old episode of “Cheers” the other night; in it, a woman repeatedly sang her phone number to Frasier, and (much to Lilith’s dismay) Norm, Cliff, and Woody took up the tune. Believe it or not, this does (sort of) relate to eBusiness – a new study found that “Multiple Online Ad Placements Impress.”
NBC Gets Corny With P2P Fight
Let’s hope the FCC is smarter than this. Wait, which FCC? Oh, crap. In a filing with the FCC, lobbyists for NBC Universal recently made this anti-piracy claim (paraphrased): Piracy hurts corn farmers and farm equipment manufacturers.
Project Red Stripe Reveals Lughenjo
Google and Yahoo do good deeds on a weekly basis. Microsoft and Ask also make the occasional selfless act. And now Project Red Stripe, a team within The Economist Group, has unveiled Lughenjo. Lughenjo is intended to be “[a] business that does good, and returns a profit.”
iPhone Searches Steady All Year
U.S. search activity surrounding the Apple iPhone reveals that Americans have performed an average of 274,000 iPhone searches per week since the start of the year according to comScore.