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What's this? Is FCC Chairman Kevin Martin actually about to acknowledge that incumbent phone companies may have too tight a grip on…
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.
Ever since Andy joined Facebook, things have been looking up for the social networking site. (What do you mean, there’s no correlation?) Today their numbers are up and there are rumors that Google should be very, very afraid.
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages… (1) Keep Focused on Your Primary Objective
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert. As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.
Of course I agree with the great insights by Future Now guys Robert Gorelli and Bryan Eisenberg on many questions of user engagement (though by necessity in my practice I use dumbed-down versions of what they do)...
