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Pages on Squidoo that had enjoyed high rankings in Google have been dropping in the search engine's rankings. Spam has been cited…
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.
A new movie, the last book - it’s Harry Potter time again, and Internet traffic in the UK seems to reflect as much. Yet, surprisingly, it’s Emma Watson, and not Daniel Radcliffe, who nabbed the (Gryffindor) lion’s share of searches.
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.
Ever since Andy joined Facebook, things have been looking up for the social networking site. (What do you mean, there’s no correlation?) Today their numbers are up and there are rumors that Google should be very, very afraid.
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages… (1) Keep Focused on Your Primary Objective
