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The Flash Player has been installed on millions of PCs worldwide, making it an attractive way for web developers to present content…
At the Affiliate Summit in Miami today Lee Dodd, President, Zydeca Partners and Jeremy Schoemaker (ShoeMoney), President, ShoeMoney Media Group spoke on how to monetize community and social networks during a panel discussion.
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.
A new movie, the last book - it’s Harry Potter time again, and Internet traffic in the UK seems to reflect as much. Yet, surprisingly, it’s Emma Watson, and not Daniel Radcliffe, who nabbed the (Gryffindor) lion’s share of searches.
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.
Ever since Andy joined Facebook, things have been looking up for the social networking site. (What do you mean, there’s no correlation?) Today their numbers are up and there are rumors that Google should be very, very afraid.
