Archive
Yahoo To Cut Musicmatch Jukebox’s Cord
On Monday, I wrote an article noting the demise of both Yahoo Photos and Yahoo Bill Pay. Little did I know the…
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Facebook Scaring Google?
Ever since Andy joined Facebook, things have been looking up for the social networking site. (What do you mean, there’s no correlation?) Today their numbers are up and there are rumors that Google should be very, very afraid.
Landing Page Optimization Factors
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages… (1) Keep Focused on Your Primary Objective
Consumers Taking 34 Hours to Convert
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert. As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.
After the Page View…
Of course I agree with the great insights by Future Now guys Robert Gorelli and Bryan Eisenberg on many questions of user engagement (though by necessity in my practice I use dumbed-down versions of what they do)...
YouTube Responds To Premier League Allegations
Google and YouTube don’t usually comment on lawsuits; instead, we’re left to look over various court documents. These are still helpful, however, and they’ve recently provided an update on the case between YouTube and the Football Association Premier League. To sum up: YouTube pleaded innocent.
