BuzzLogic Ready To Mint Influence Currency

The modern Net-savvy marketing consultant advises businesses of all sizes to track what blogs have to say about a brand. BuzzLogic CTO Todd Parsons suggests his firm as a way to seine the blogosphere for those nuggets of gold.

SEM Bogus for Sites That Don’t Function

While there are bugs in the Beta version of Sphinn, that doesn’t seem to be stopping search engine marketers from racing over to try Danny Sullivan’s Sphinn.com I visited twice and haven’t joined because I’m disappointed there’s no place for me there.

Google Seen As Perfect Employer In Europe

Well, it’s (more or less) official: should Google ever decide to take over the world, most of us will be willing to aid it.  The results of a new study confirm that, in certain European circles, the search engine giant is regarded as an ideal employer.

Google Reader Plus Facebook Application = Digg Killer?

Mario Romero has built something very interesting that’s getting more interesting all the time. If I weren’t on Facebook and didn’t have his Google Reader application plugged into Facebook I would totally have missed it.

The Online Political Influence

Social networking, blog and political party Web sites have less sway over voter's opinion than recent buzz would suggest. Seventy-two percent of voters said that the mainstream media such as newspapers and magazines are their main source for political information, according to a survey by Nucleus Research and KnowledgeStorm.