Users Rely On Search For Health Information

About 65 percent of online health consumers say they click on results because of its relevance to a particular query while 16 percent choose a result based on the trustworthiness of it source according to a new JupiterResearch report, "US Online Health Consumer Survey, 2007: Understanding Search Behavior."

BuzzLogic Ready To Mint Influence Currency

The modern Net-savvy marketing consultant advises businesses of all sizes to track what blogs have to say about a brand. BuzzLogic CTO Todd Parsons suggests his firm as a way to seine the blogosphere for those nuggets of gold.

SEM Bogus for Sites That Don’t Function

While there are bugs in the Beta version of Sphinn, that doesn’t seem to be stopping search engine marketers from racing over to try Danny Sullivan’s Sphinn.com I visited twice and haven’t joined because I’m disappointed there’s no place for me there.

Google Seen As Perfect Employer In Europe

Well, it’s (more or less) official: should Google ever decide to take over the world, most of us will be willing to aid it.  The results of a new study confirm that, in certain European circles, the search engine giant is regarded as an ideal employer.

Google Reader Plus Facebook Application = Digg Killer?

Mario Romero has built something very interesting that’s getting more interesting all the time. If I weren’t on Facebook and didn’t have his Google Reader application plugged into Facebook I would totally have missed it.