Archive
Will The SERP Be Reinvented?
The search engine results page (SERP) has been largely the same for the past decade. But Google's foray into Universal Search and…
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Microsoft Patent App Hints At Dark Future
The ability to display advertising to a web surfer based on the contents of their local drive may have a destination in Microsoft's patent library. Microsoft applied for a patent that will drive ads to an even greater level of personalization. Users of the company's software may find this peek at the future a little more foreboding than usual.
Facebook Spawns New Industry, Digg Killer
This is the season for Facebook. It used to be that you couldn't scan Web news without seeing a new Google report. Then it was MySpace, then Digg. Since Facebook opened up to the general public and to developers, it's all anybody wants to talk about.
Users Rely On Search For Health Information
About 65 percent of online health consumers say they click on results because of its relevance to a particular query while 16 percent choose a result based on the trustworthiness of it source according to a new JupiterResearch report, "US Online Health Consumer Survey, 2007: Understanding Search Behavior."
BuzzLogic Ready To Mint Influence Currency
The modern Net-savvy marketing consultant advises businesses of all sizes to track what blogs have to say about a brand. BuzzLogic CTO Todd Parsons suggests his firm as a way to seine the blogosphere for those nuggets of gold.
SEM Bogus for Sites That Don’t Function
While there are bugs in the Beta version of Sphinn, that doesn’t seem to be stopping search engine marketers from racing over to try Danny Sullivan’s Sphinn.com I visited twice and haven’t joined because I’m disappointed there’s no place for me there.
