What Semantic Search is Not

You may have heard the term "semantic search," but do you really know what it is? Some people have very big ideas of how computers will understand the meaning of text, but today's semantic search falls far short of that. Regardless, what's possible today is still very useful. To understand how hard it is for computers to really understand the meaning of text, let's not…

Google Expands Print Ads

Google said today it would expand its Google Print Ads advertising initiative. The program launched in November 2006 with a test of 50 newspapers and a small group of advertisers.

Adsense in Password Protected Areas

Google just posted up on their Adsense blog that there is a new feature called site authentication. The gist of it is that this feature will allow you to set up a user name and password for the Adsense robot. It can then go in and crawl your password protected pages (much like a registered user) and thus begin showing relevant ads.

Microsoft Gains Not Our Loss, Says Yahoo

By the raw numbers, comScore's assessment of June's search market share showed a 2.9 point rise for Microsoft, while Google, Yahoo, and Ask collectively lost 2.9 points. Yahoo said the reason for this isn't a zero-sum calculation.

Google, DoubleClick Cast As Net Neutrality Fight

Sparks fly as Scott Cleland, president of Precursor Group and chairman of anti-net neutrality organization Netcompetition.org, receives the criticism he fully expected in assessing the likelihood of the Google offer for DoubleClick being blocked.