Google Maps Gets Used For Oracle’s Field Service

The word “oracle” has a number of definitions, and they generally relate to knowledge provided by one or more deities - this would, in theory, be some solid intel.  But the Oracle company has recently turned to Google in order to get people on the correct path.

Ford Manipulates Forum Posts To Promote Mariner

If nine out of ten people prefer cookies over rice cakes, gum over chewing tobacco, or champagne over sulfuric acid, haven’t you always wondered who the oddballs are?  Well, Ford’s found them, and is now using their online forum posts to promote the Mercury Mariner.

Tudou’s Videos Receive $19 Million In VC Funding

Tudou, a Chinese video-sharing site, has just raised 143 million yuan.  But because Tudou’s funding was provided by the likes of General Catalyst Partners, and Tudou’s advertisers include companies such as Ford, KFC, and Pepsi, it would probably make more sense for me to state that amount as $19 million.

The Reasoning Behind Ask 3D

Last week in my interview with Jakob Nielsen, he called Ask's 3D label "stupid". Just to refresh your memory, here's how the exchange went:

Fear The Bots For Quality Score

Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score, not a lot has been published about how it works or why it does a certain thing.