Getting To Know Google Australia

Australia’s all alone out there, thousands of miles from everything (except Papa New Guinea, Indonesia, and New Zealand), and most people don’t know too much about it.  It seems that, even within the continent, Google’s Australian branch is also one big question mark.  So the Australian Googlers have filled the public in on some of their accomplishments and quirks.

Is Link Authority Dead (Dying)?

After extensive gaming, Google's algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

Google Earth “Helps Military Mission Planners”

On the BAE Systems website, there are three “Top News” items.  One involves the “world’s most advanced warship.”  Another mentions the “first lightweight RPG protection kits” for a certain type of Army vehicle.  The last “Top News” item refers to Google.

Theseus Aid Gets EU Authorization

The mythological Theseus was a Greek hero who became a king; he presumably became filthy rich, as well.  The modern Theseus - a German search engine project - has also gained quite a bit of money: the European Commission just authorized $165 million in aid.