Britain’s Floods Get Mapped By Google

Over the past week or so, Britain has been hit by some really nasty flooding - the worst in 60 years.  Fortunately, no deaths or serious injuries have been reported, and it’s possible that Google helped bring about this positive outcome.

Strong Branding Drives Search And Conversions

"Branding" has become a bit of a buzzword in online marketing, though there are still detractors out there decrying the lack of ROI, or at least the inability to measure it. Advocates have been quick to note that branding matters, it matters a lot, and now there are some numbers to back that up.

Google Unveils SketchUp Blog

Google SketchUp enthusiasts, rejoice!  An official blog for SketchUp is now up and running, and if the posts on it are any indication, this will not be one of Google’s sites that sit stagnant for a month (or more) at a time.

SEO Tips From Matt Cutts

It's not often Google comes right out with highly specific SEO advice. But when it is there, people hang on every ort of minutia. Earlier this week, chief webspam fighter Matt Cutts had them dangling at the WordPress WordCamp as he connected some nuts and bolts.

Tracking RSS Subscriptions with Google Analytics

One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic. There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that…