Majority Of Americans Reading Newspapers In Print And Online

The majority (74%) of Americans, or nearly 171 million people, read a newspaper in print or online during the past week, according to a new report by Scarborough Research.

"While our data does show that print newspaper readership is slowly declining, it also illustrates that reports about the pending death of the newspaper industry are not supported by audience data," said Gary Meo, Scarborough Research’s Senior Vice President of Print and Digital Media Services.

Amazon Launches Packaging Certification Program

Amazon.com is launching a Frustration-Free Packaging certification program aimed at convincing manufacturers to provide more user-friendly packaging.

"Wrap rage is real," said Dr. Nadia Shouraboura, vice president of Global Fulfillment for Amazon. "We launched packaging feedback and we were surprised by the customer participation and response world-wide. Our customers told us they want packaging that is easier to open, and is free of wire ties and impenetrable plastic clamshells."

Yahoo Go To Get The Boot

Yahoo Go, a mobile application that links users to a number of different services (including mail, news, and weather), is going to cease doing much of anything in the near future.  Yahoo has decided to concentrate its mobile efforts elsewhere.
In an email sent to Yahoo Go users, the company announced, "Yahoo! Go will be discontinued on January 12, 2010, at 12:00 a.m. PST, so that we may focus on simplifying and enhancing your future mobile Web experiences.  After this date, you will no longer be able to use Yahoo! Go 2.0 or 3.0 from your mobile phone."

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