New Yahoo India Advertising Is A Familiar Face

In yet another country-specific step, Yahoo has announced the launch of Yahoo India Advertising.  The site’s getting some mixed reviews, however; it’s pretty professional, yet it’s also nearly identical to the original Yahoo Advertising.

Pitching Speakers for a Conference or Event

I've been helping program the search marketing sessions for MediaPost's upcoming OMMA event in September, and the first stage of it is reviewing dozens of conference pitches. Overall, it's a promising bunch of proposals, and my biggest regret is that there are only six sessions I'm responsible for; I could easily have picked ten great ones, and I'll still try to pawn some of the…

Simpsons Movie Brings Simpsons Spam

Mmmmm, Spam. Spammers have done it with Harry Potter, the Pirates of the Caribbean, and even after the Virginia Tech shootings, whatever wave they can ride. This week after a $70 million opening at the box office, they're trying to squirrel their way on the shoulders of Bart and Homer.

Facebook’s Rates Rise By 100 Percent

Yesterday afternoon, Valleywag gave the world its first look at a Facebook rate card, and we discovered that, in February, the company charged $150,000 per sponsored group.  Now a much more recent rate card has been published - this one’s from June - and Facebook has increased its fee to $300,000.