Archive
Jupiter Has Good Prognosis For Health Ads
Google has been touting a Jupiter Research report on health information searching and its recommendations for advertisers.
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ad:Tech 2007 – Chris Anderson: The Long Tail
Chris Anderson, Editor in Chief of Wired Magazine, kicked off ad:Tech Chicago 2007 by taking a page (literally) out of his book: The Long Tail.
Zango Ignoring FTC Requirements
Sneaky pop-up ad company Zango settled with the Federal Trade Commission last November, paying $3 million in penalties and agreeing to stop duping users into downloading adware. But it appears the company is still up to its old tricks.
New Yahoo India Advertising Is A Familiar Face
In yet another country-specific step, Yahoo has announced the launch of Yahoo India Advertising. The site’s getting some mixed reviews, however; it’s pretty professional, yet it’s also nearly identical to the original Yahoo Advertising.
Pitching Speakers for a Conference or Event
I've been helping program the search marketing sessions for MediaPost's upcoming OMMA event in September, and the first stage of it is reviewing dozens of conference pitches. Overall, it's a promising bunch of proposals, and my biggest regret is that there are only six sessions I'm responsible for; I could easily have picked ten great ones, and I'll still try to pawn some of the…
Simpsons Movie Brings Simpsons Spam
Mmmmm, Spam. Spammers have done it with Harry Potter, the Pirates of the Caribbean, and even after the Virginia Tech shootings, whatever wave they can ride. This week after a $70 million opening at the box office, they're trying to squirrel their way on the shoulders of Bart and Homer.
