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This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP,…
I can always tell how healthy a magazine is just by looking at it. If it looks like it’s been eating well and lifting weights, I figure it’s doing fine. But when I see those anorexic magazines that fold over like soggy pizza when I pick them up, I know they’re in trouble. Lately, I’ve been seeing a lot more anorexic magazines, and a lot…
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
Online mapping services are great, but they still have various faults and quirks - an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on. Now Google is trying to address one issue by making its drivetime estimates more accurate.
Google wants its software on more cellphones for the opportunity to present lucrative mobile ads, but the wireless companies have issues with Google's business terms.
The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It's no coincidence they had this relatively unprecedented chat at this point in time.
