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eBay owned PayPal has launched a new payment service called PayPal Pay Later that allows merchants to offer promotional financing.
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
Online mapping services are great, but they still have various faults and quirks - an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on. Now Google is trying to address one issue by making its drivetime estimates more accurate.
Google wants its software on more cellphones for the opportunity to present lucrative mobile ads, but the wireless companies have issues with Google's business terms.
The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It's no coincidence they had this relatively unprecedented chat at this point in time.
Searches for amusement parks hit their peak every July, says Hitwise, and this year was no exception, with most searching for parks close to home because of gas prices. Not only did they peak, but they were the most searched-for travel destinations.
