Archive
GoFish Deal Gets Dynamited
We learned of GoFish’s desire to acquire Bolt Media about six months ago; a lot’s happened in the meantime, and the deal…
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Embeddable Forums for Global Conversations
What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion?
The Death of the Rate Card
I can always tell how healthy a magazine is just by looking at it. If it looks like it’s been eating well and lifting weights, I figure it’s doing fine. But when I see those anorexic magazines that fold over like soggy pizza when I pick them up, I know they’re in trouble. Lately, I’ve been seeing a lot more anorexic magazines, and a lot…
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
Google Maps Adapts To Rush Hour Traffic
Online mapping services are great, but they still have various faults and quirks - an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on. Now Google is trying to address one issue by making its drivetime estimates more accurate.
Mobile Ads Show Google The Money
Google wants its software on more cellphones for the opportunity to present lucrative mobile ads, but the wireless companies have issues with Google's business terms.
