Archive
Google Phone, New Ad Platform
The tech world is buzzing with rumors about a Google phone. The Wall Street Journal ran an article today, quoted at SearchEngineLand,…
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Some Hollywood Types Do Actually Get Web 2.0
My best friend is an extremely gifted film talent. But he hated Hollywood, hated the hoops young aspirants had to go through, hated having to play ball, so he left Hollywood and came home to be an English professor. It's really too bad online video hadn't taken off just yet.
Local.com Sells Stock For Financing
Local.com is $13 million richer, but the money was not so much a gift as a payment - Local.com sold about 2.4 million shares of its stock to two investors. And those investors bought the shares at $5.50 apiece, even though the stock’s current price has only ranged between $5.70 and $7.60 over the past few days.
Embeddable Forums for Global Conversations
What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion?
The Death of the Rate Card
I can always tell how healthy a magazine is just by looking at it. If it looks like it’s been eating well and lifting weights, I figure it’s doing fine. But when I see those anorexic magazines that fold over like soggy pizza when I pick them up, I know they’re in trouble. Lately, I’ve been seeing a lot more anorexic magazines, and a lot…
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
